Cia Zhi Kai

Zhi Kai is the Co-founder & Editor-in-Chief of Kaiby Box. He is tasked with overseeing all marketing endeavour, content creation, and strategic business operations.

Zhi Kai is also responsible for maintaining and improving all scoring and rating systems, ensuring the absolute best recommendations possible for the series on Baby Gift Reviews.

Author Cia Zhi Kai

Featured In

Cia Zhi Kai is a thought-leader within the ecommerce and software development industries. Zhi Kai and his insights have been featured in major publications, including:

Experience & Background

Cia Zhi Kai has been in the baby gifting industry since 2019. Zhi Kai has sold 10,000+ baby gift boxes in Singapore and to other parts of the world, including Australia, China, Hong Kong, Taiwan and Malaysia.

Zhi Kai graduated from Nanyang Technological University in 2012 with a Bachelor of Engineering in Electrical and Electronic Engineering. From 2010 to 2013 Zhi Kai worked at a tuition agency that he has founded.

After a 4 year term in the education industry Zhi Kai was ready to direct his skills, experience, and passion elsewhere. In 2013 Zhi Kai co-founded Dashsell, a mobile commerce platform, that received funding from the i.Jam Reload Scheme (now defunct) offered by Media Development Authority, Singapore, and was incubated at NTUitive

In 2019, Zhi Kai co-founded Kaiby Box, where he began offering and experimenting different for baby gifts options. While Zhi Kai was operating Kaiby Box he tested hundreds of baby gift items and received a crash course in all things newborn.

Zhi Kai launched a series of baby gifts reviews on in February 2024. It has a single goal that is to create best baby gift reviews possible. Zhi Kai puts together a comprehensive list of information regarding each gift to allow anyone to easily compare the different options.

You can view Cia Zhi Kai full professional experience here.


Zhi Ka has been interviewed by the following publications:

  • AsiaOne– Get PSI reading at a glance with phone app

Personal Life

Zhi Kai lives with his wife, Adeline, and their 2 children in Singapore. Zhi Kai’s hobbies include aqua-scaping, camping and cycling.