Author Cia Zhi Kai
Written by: Cia Zhi Kai
Updated On: 5 March, 2024

We’ve poured countless hours into developing and perfecting our baby gift review and scoring system. It’s built to provide a transparent and unbiased quantitative evaluation for baby gifts.

Using our scores as a guideline you can quickly and easily identify the baby gift that are best for you. Even as a baby gift shop ourselves, we totally understand that everyone has a unique preference, and therefore we are here to help even though you might not get a Kaiby Box.

Below we’re going factor-by-factor so you can see exactly how we review and score baby gifts.

Scoring Factors

Our final score is based on a weighted average of 5 scoring factors.

We assign weights to each factor according to its importance, and these are then aggregated to calculate the total score. Individual factors are rounded to one decimal place, while our overall baby gift scores are rounded to two decimal places.

The 5 factors are:

  • Gift Mix (Variety) – 30%
  • Gift Mix (Quantity) – 25%
  • Packaging – 20%
  • Personalisation – 15%
  • Company – 10%
Kaiby Scoring Weightage Piechart

Each factor is given a weight based on the level of importance, which we combine together to determine the total score. Our individual factors are rounded up to one decimal place. Our overall baby gift scores are rounded up to the second decimal place.

Understanding Our Scores

We use a 1-10 point grading scale. The more points a baby gift scores in any given criteria, the better its performance is going to be.

  • 10 – this is an exceptional score, it just doesn’t get much better than this.
  • 9.5-9.9 – this is an excellent score, most mummies and babies will be thrilled with this gift.
  • 9.0-9.4 – this a very good score, while there is room for improvement, it’s still a very good gift.
  • 8.5-8.9 – this is a good score, while it’s not perfect, it’s still likely to be good enough for many mummies and babies.
  • 8.0-8.4 – this is a fair score, depending on the factor and your desires this could be a red flag on a baby gift to avoid
  • 7.5-7.9 – this is a poor score, there are significant issues
  • 7.0-7.4 – this is a very poor score, there are significant issues
  • <7.0 – this a failing score, there are significant issues

Scoring Methodology

As time goes on, we might tweak our testing methods, change how we score, update the factors we consider for scoring, and make other adjustments. These changes aim to make sure our baby gift recommendations are as accurate and useful as possible.

Our current scoring methodology is version 1.

Should we update our scoring approach, we might also refresh our baby gift reviews accordingly. Each baby gift review page will have the latest scoring methodology listed at the top, detailing the criteria used for that particular evaluation.

You can find information on our legacy scoring systems below:

  • NA

Gift Mix

Our gift mix score is a subjective assessment based on:

  • Quantity of items
  • Variety of items

Whether or not a baby gift has the right mix of gift items is highly subjective, as there are numerous factors that impacts what a particular gift sender is looking for. Our gift variety score looks at the overall picture and we provide a score based on that overall view of what we feel that a newborn and new mummy will need.

a range of baby gift items

Variety of Items

The perfect baby gift should offer a variety of items catering to both the newborn and the mother, creating a more a truly rounded gift experience. Our scoring will evaluate the diversity and number of items intended for both the mother and the baby.

Here’s the scale we use to determine Gift Mix (Variety) scores:

  • 10 – Includes at least 3 items for mummy and baby each.
  • 9.0 – Includes at least 2 items for mummy and baby each.
  • 8.0 – Includes at least 1 item for mummy and baby each.
  • 7.0 – Includes only items for mummy or baby.

Quantity of Items

While the sheer number isn’t the sole factor, within a baby gift, the count of included items plays a significant role in enhancing the presentation and perceived value of the gift.

For this particular score, a set with 3 or fewer items will be considered as 1 item. E.g. A set of utensils (3 pieces) in the baby gift will be considered as 1 item. A box of bird’s nest (6 bottles) will be considered as 2 items. If a set consists of more than 6 items, it will still be counted as 2 items.

Here’s the scale we use to determine Gift Mix (Quantity) scores:

  • 10 – Includes a total of 10 items or more.
  • 9.0 – Includes a total of 8 to 9 items.
  • 8.0 – Includes a total of 6 to 7 items.
  • 7.0 – Includes a total of 4 to 5 items.
  • 6.0 – Includes a total of 2 to 3 items.
  • 5.0 – Includes only 1 item.


The packaging of a baby gift goes beyond mere aesthetics; it encapsulates the first impression and the emotional resonance of the gift. The packaging evaluation considers the presentation and how the gifts are delivered.

As a rule of thumb, if more time and effort are spent on putting together the baby gift, the score will be higher. Generic off-the-shelf packaging are generally not well scored.

For our scoring, when we mention “custom designed” it typically refers to packaging with logo printed. For generic packaging boxes with a external label, it will be categorised as “non-custom designed”.

Baby Hamper Banner

Here’s the scale we use to determine packaging scores:

  • 10 – Great packaging. Usually reserved for hamper-style packaging that requires extensive wrapping. E.g. gift baskets.
  • 9.5 – Excellent packaging. Usually for custom designed packaging boxes with a paper bag.
  • 9.0 – Good packaging. Usually for custom designed packaging boxes delivered in a parcel form.
  • 8.5 – Still good packaging. Usually for non-custom designed packaging boxes with a paper bag.
  • 8.0 – Fair packaging. Usually for non-custom designed packaging boxes delivered in a parcel form.
  • 7.5 – Poor packaging. Usually for generic plain boxes. E.g Brown craft box.


Personalisation transcends the physical attributes of the gift, infusing it with a unique identity that resonates on a deeper, more emotional level with both the newborn and the new mummy.

Our personalisation score evaluates how effectively a gift can be customised or curated to create a one-of-a-kind gifting experience. Basically, we look at the number of items that can be personalised in the gift.

Personalised teddy bear in a baby room

Here’s the scale we use to determine personalisation scores:

  • 10 – Very high level of personalisation. More than 50% of the items and at least 2 items can be personalised.
  • 9.0 – High level of personalisation. More than 1 item can be personalised.
  • 8.0 – Has personalisation. Contain only 1 personalised item.
  • 7.0 – Has personalisation on packaging only.
  • 6.0 – No personalisation.


Our company score looks at 3 factors that we think reflect the most critical customer service elements.

Factors We Consider

  1. Google Reviews
  2. Shipping
  3. Customer Support

These factors are weighed as such: Google Reviews (30%), Shipping (30%) and Customer Support (40%)

Google Reviews

We looked at the number of Google Reviews and the overall rating of the company on Google.

Here’s the scale we use to determine Google Reviews scores:

  • 10 – Rated at least 4.9 on Google with more than 500 reviews.
  • 9.0 – Rated at least 4.9 on Google with more than 100 reviews.
  • 8.0 – Rated at least 4.5 on Google with more than 100 reviews.
  • 7.0 – The rest.


For the shipping score, we look at if the company provides fast shipping.

Here’s the scale we use to determine shipping scores:

  • 10 – Provides scheduled delivery in Singapore. Allows customer to choose the date of delivery.
  • 9.0 – Provides same day delivery in Singapore.
  • 8.0 – Provides next day delivery in Singapore.
  • 7.0 – The rest.

Customer Support

For the customer support score, we look at the channels whereby the company provide customer support.The channel that we analyse are email, messaging and phone call.

Here’s the scale we use to determine customer support scores:

  • 10 – Provides support via all 3 channels.
  • 9.0 – Provides support via 2 out of 3 channels, including phone call.
  • 8.0 – Provides support via 2 out of 3 channels, excluding phone call.
  • 7.0 – Provides support via 1 out of 3 channels.

Errors & Corrections

Our testing and scoring system is intricate, challenging to implement, and maintain, inevitably leading to occasional errors. These could range from inaccuracies in executing tests, miscalculating scores, overlooking updates, or other oversights.

We diligently strive to verify and recheck our work to minimise these errors as much as possible. However, mistakes can still occur.

Should you spot any discrepancies, have doubts about the data, or encounter anything that seems off, please do not hesitate to inform us here. We are committed to correcting any errors and providing further explanations where needed for better understanding.


Do you have a suggestion for how we could make our scoring system better? Please send us your feedback here.

About Kaiby Box

We are a baby gift company in Singapore. Founded in 2018 by Adeline & Zhi Kai from their spare bedroom in Hougang, it has since delivered to thousands of babies and is rated by over 1320+ reviews on Google. We offer Build A Baby Gift Box, a personalised and customised gift. You can read more here.